Today we celebrate Earth Day. This remarkable day we focus to get really big stuff done for our planet. Earth Day is a movement that continues to inspire, challenge ideas, ignite passion, and motivate people to action. In 1970, the year of the first Earth Day, the movement gave voice to an emerging consciousness, channelling human energy toward environmental issues. Earth Day is more than just a single day. It’s bigger than attending a rally and taking a stand.
This morning together with LUMI the Responsible Business Team went to the centre of Brussels to amplify this message. We handed out branded apples (with the logos of our hotel brands) and Earth Day flyers to the Brussels’ commuters to promote healthy living & to express our support to Earth Day.
Last month Inge Huijbrechts, Vice President Responsible Business, took on a challenge. If more than 200 Carlson Rezidor hotels participated in Earth Hour on 19th of March, she would do the LUMI dance in a public place in Brussels. Earth Hour 2016 was a huge success with 212 participating hotels, an absolute record. Promise is a promise, therefore LUMI joined us today in Brussels and showed some fantastic dance moves to the public in Brussels.