In September each year – during Responsible Business Action Month (RBAM) – our hotels give extra focus to community activities. RBAM started in 2003 with the first action month for the community. At that time, 80 hotels participated. Today RBAM is celebrated by 1,100 Carlson Rezidor Hotels worldwide.
Hotels organize different fundraising activities for our corporate charity World Childhood Foundation (www.childhood.org ) and give both time and in-kind to local causes in the field of Youth/Kids, Education and Shelter.
Last year in its 10th anniversary, RBAM was a huge success; our hotels raised a staggering EUR 690,000 for Childhood and various other charities. Hotel employees have volunteered the equivalent of close to 3,500 working days for local charities!
What it is going to be this year ? During the whole month, follow our hotels community engagement and don’t hesitate to join us!