Dear reader,

Welcome to Think Stories!
What a better way to celebrate World Earth Day (today!) than to tell a great story about a new responsible and social initiative?

First of all, what is Think Stories?
Think Stories is a new element in the Responsible Business programme by the Rezidor Hotel group.

If you want to read in detail what our hotels do, you can visit our dedicated website.





Don’t you just love it when you receive wonderfully scented, luxurious toiletries in your hotel?

To protect the environment (Yes: Think Planet!) these products are increasingly offered in dispensers. In upper upscale and luxury hotels however, you will receive your toiletries in smaller packaging – often biodegradable (as with the new Radisson Blu This Works products – but we’ll keep that for another Think Stories edition).

As hoteliers we love to pamper our guests with these products, but what should we do with the unused or not-fully-empty bottles?

Today, on Earth Day, Rezidor hotels are proud to launch ‘Soap & the City’: a project to bring fresh unused body-care products to the needy in the city in cooperation with Serve The City, an international movement of volunteers helping people in need in cities.

On June 5th Soap & the City will donate 1,000 packs of care products to as many people in need. The donation will happen in 10 European cities bringing together volunteers from our hotels and volunteers from Serve the City. Our first wave of products consists of luxury toiletries: shampoo, conditioners, soaps, body cream.

All is in preparation to pack, ship and organize distribution events. Keep on following us on Think Stories and share, tweet, like our story. Maybe you’ll receive a nice gift!

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